360° The Collection
(work in progress)

Scope: Art Direction, Identity

Published: April 2020

Photography: Miriam Preis, Marie Kjellander

Born out of necessity, 360° The Collection have designed and created a truly sustainable clothing collection aimed towards the hotel and restaurant industry. The collection is made from 100% recycled textiles made from textile waste. Just growing 1 kg of cotton requires over 10 000 liters of water, and despite that, each year over 11 million tons of textile is thrown away.

Instead of taking more of our planets already scarce resources, 360° The Collection uses that textile waste and recycles it into new fabrics. By doing so, no extra cotton is grown, no more water is consumed and no more chemicals have to be used.

The founder of 360° The Collection, Lotta Bergkvist, first approached us in late December 2019 to help create props for a product shoot. At that point, they were just getting started and didn’t really have a set idea of what the brand was supposed to be. We have worked with them and together we’ve organically shaped the core identity for the brand.

Our work so far has included the base for the visual identity, a photoshoot and smaller batches of printed material.

Posters for GastroNord

The founder of 360° The Collection, Lotta Bergkvist, first approached us in late December 2019 to help create props for a product shoot. At that point, they were just getting started and didn’t really have a set idea of what the brand was supposed to be. We have worked with them and together we’ve organically shaped the core identity for the brand.

Our work so far has included the base for the visual identity, a photoshoot and smaller batches of printed material.

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Sadly, due to the Covid-19 outbreak and the effect it has had on the restaurant and hotel industry, 360° The Collection have decided to pause its production but will hopefully be back once everything starts going back to normal. And when it does, we’re excited to start working on this project again.

In the meantime, please support your local restaurants.

Next project: Oscar Brekell