Maisha
Packaging, Art Direction
2023
Client: Maisha Deli
Photo & video: Sjutton Gubbar
Maisha is a small dairy who makes almond milk products. They are about to launch their new product, a made to-go and flavourful almond drink.
I helped them create their new packaging as well as art directed the product shoot.
The inital concept was to make lithographic prints based on the different ingredients and tastes, giving the products a crafted and artisanal look and a care to match the way it is produced. The basic idea of the prints remained, however we went with a more simplified print in the end.