Identity, Packaging

2020 (ongoing)

With a sense of tradition and heritage. Crafted with love.

Senchaism is a Japanese tea brand made by a Swede. The founder, Oscar Brekell, moved across the world from Skåne, Sweden to Japan for his love for Japanese Tea. As one of a handful of foreigners, he've earned the title "Certified Japanese Tea Instructor" and released his first tea collection back in 2018.

The main inspiration for the identity came from the dried sencha leafs themselves, with its interesting jagged and distorted shape. When combined and structured into rows they resemble the very fields where they are grown.

Since the launch of the new brand and packaging, online sales have grown by +1000%!

Updates coming soon.

Business card concept for Senchaism
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