En hållbar handling

White Guide Green

Identity, Digital


Client: Bergkvist Publishing / White Guide

Development: Intervaro

"En hållbar handling".

The ethos of White Guide Green, roughly translates to "A sustainable action", is a call to consumers to make better and more sustainable choices when shopping for groceries. White Guide Green is a competition and a guide that highlights the most sustainable grocery stores in Sweden, starting with 12 cities this year. All stores are visited and tested through a questionnaire developed in collaboration with WWF.

We were assigned to develop the identity and website for their relaunch.

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