White Guide Green

"En hållbar handling".

The ethos of White Guide Green, roughly translates to "A sustainable action", is a call to consumers to make better and more sustainable choices when shopping for groceries. White Guide Green is a competition and a guide that highlights the most sustainable grocery stores in Sweden, starting with 12 cities this year. All stores are visited and tested through a questionnaire developed in collaboration with WWF.

We were assigned to develop the identity and website for their relaunch.